Big Town Hero Announces Their First Vegan Option

Posted by

Note: TheCooksDen may receive a small commission from our partner should you choose to purchase this item

Earlier today, Big Town Hero announced the release of their "Can't Believe It's Not Meat-Ball Sub", a new vegan plant-based meatball sandwich that has been in development since January 1st 2021. Their main aim is to provide a tasty vegan option for lunch that tastes just like the "real thing", and dare I say they've done it!

Jamie Robertson, Marketing Manager at Big Town Hero, says: "We wanted to try something new with the "Can't Believe It's Not Meat-Ball Sub". Anyone familiar with the Sub Sandwich market will probably have noticed how no one seems to offer limited to no vegan or dairy-free options for sandwiches. This is a problem because people with dietary preferences and restrictions deserve to eat delicious sandwiches too!."

So as a welcome breath of fresh air, the "Can't Believe It's Not Meat-Ball Sub" will feature vegan "meat" and dairy-free Chao "cheese" that tastes better than a traditional meatball sub! Big Town Hero chose to make this move because more people than ever before are looking for plant-based alternatives to traditional meat based items..

Jamie Robertson also added "We want to give our customers an opportunity to continue Veganuary throughout the rest of the year without sacrificing flavor. With the 'Can't Believe It's Not Meat-Ball Sub', guests have a fresh new possibility. We want them to feel delighted with our innovative vegan plant based option when eating our 'Can't Believe It's Not Meat-Ball Sub'."

Big Town Hero was established in 1981 and for 40 years has always stood out from the crowd by providing its customers the best possible experience at the best possible value.

"Can't Believe It's Not Meat-Ball Sub" is set to launch January 27 2021. To find out more, it's possible to visit

For further information about Big Town Hero, all this can be discovered at

Comments are closed.