Jamie Oliver Breaks World Record With New Cookbook

“30 Minute Recipes” Fastest-Selling Of All Time

Posted by Sharon on Dec 11

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UK-based celebrity chef Jamie Oliver, known most recently for his Emmy-winning series "Food Revolution," is reveling in yet another wave of success as it's just been announced that his cookbook, "Jamie's 30 Minute Meals," has become the fastest selling non-fiction work of all time.

Released on September 30, 2010 by Michael Joseph Ltd., the cookbook has already reached a sales total of 735,000 copies. Including pre-sales, the math works out to 18 books sold per minute during an average bookstore's opening hours. And with these trends, Oliver's cookbook may likely topple a record set by TV chef and author Delia Smith, whose 1998 cookbook "How To Cook (Book 1)" is the best-selling nonfiction hardback of all time in any genre, selling just over one million copies since its release.

The cookbook is subtitled "A Revolutionary Approach To Cooking Good Food Fast," spotlighting qualities that publisher Philip Stone from The Bookseller Magazine attributes to the cookbook's overwhelming success. "Jamie proves that, by mastering a few tricks and being organized and focused, it is possible to get a complete meal on the table in the same time you'd normally spend making one dish," he said.

Stone added, "The best-selling celebrity books of 2010 were expected to be Stephen Fry's and Michael McIntyre's memoirs, which sold about 200,000 each. Sales have been absolutely huge [for Oliver's cookbook]. But people like quick and easy cooking."

Sources:  UK Daily Mail
Monsters and Critics

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