NYC’s Empire State Building Turns Orange For Hunger Awareness

New York City Food Bank Launches Culinary Council To Support “Go Orange” Campaign

Posted by Sharon on Dec 9

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Tuesday night marked the official launch of the Food Bank for New York City's Culinary Council, a red-carpet (or in this case, orange-carpet) star-studded gala overflowing with distinguished celebrity chefs and TV culinary personalities. The event was held on the 61st floor of the Empire State Building, a long-standing symbol of New York nostalgia and class for over 80 years. And on that night, the entire building was lit in a blaze of orange -- to symbolize hunger awareness, and to raise support to help combat it.

Guests at the event included Council members Mario Batali, Emeril Lagasse, Tony Bourdain, Anne Burrell, and Ted Allen among many, many others. Hors d'oeuvres and desserts were created by the chefs at New York restaurants such as Locanda Verde, SD26, Riverpark, and Morimoto. Masaharu Morimoto served tofu cheesecakes to the guests, while Tom Colicchio presented benefactors with celery cream puffs.

The NYC Food Bank is the most prominent hunger-relief non-profit organization in the city and is also the largest food bank in the nation, giving out millions of pounds of fresh produce each year.

In fact, December 7's event was just one part of a city-wide promotional campaign to "Go Orange," which began in late October of this year. The campaign has reached national recognition and has claimed household-name sponsors such as Disney, FedEx, Hugo Boss, Tommy Hilfiger, and Whole Foods Market. Companies (and even individuals) wishing to join forces and take part in this event can check out the Virtual Food Drive link on the NYC Food Bank's official website.

Source:  Tonic.com

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