Influential media isn't just about TV anymore. Several celebrity chefs already have their own television shows, but these days, it's what they do off the air that can really make an impact.
Social media analysis firm Klout uses a ranking system for sites like Facebook, Twitter, YouTube, Google+, and LinkedIn. They've arranged a list of the top ten chefs who use these social media outlets to their advantage (mostly Twitter). The accounts' followers are current as of October 2011.
So, did any of your favorites make the Top 10? Here's what Klout had to say:
10) Tom Colicchio -- The host of Bravo's Emmy-winning reality show Top Chef likes to keep his followers in the loop with the goings-on at his many restaurants along with causes he's passionate about. He frequently responds to questions directly. @tomcolicchio has over 216,000 followers.
9) Mario Batali -- An authentic Italian chef and restaurateur, Batali is one of the hosts of ABC's newest talk show The Chew along with Food Network's Molto Mario. He uses online media to answer specific recipe questions, offer a few cooking tips or pairing suggestions, and share what's going on in his life. @Mariobatali has over 171,000 followers.
8 ) Jay Terauchi -- Terauchi is an expert sushi chef and restaurant consultant who keeps his fans updated on new recipe ideas along with what he's making to honor all sorts of culinary holidays, such as National Chocolate Covered Insects Day and National Mushroom Day. @Chef_Jay has over 9,500 followers.
7) Mark Bittman -- Celebrated New York Times columnist and author of Food Matters, Bittman likes to educate his fans on what's going on in the food world, covering everything from politics to trends. He's not shy about his favorite recipes, either. @bittman has over 189,000 followers.
6) Paula Deen -- She's known as one of the most authoritative celebrity chefs in Southern cuisine, and she's got throngs of fans to prove it. Deen mostly uses social media to promote events for both her and her family. @Paula_Deen has over 545,000 followers.
5) Giada De Laurentiis -- The host of Giada at Home and Everyday Italian lets fans experience an additional glimpse of both personal and professional life through her eyes. She also likes to use Twitter to interact with fans often. @GDeLaurentiis has over 419,000 followers.
4) Anthony Bourdain -- Bourdain is just as entertaining online as he is when hosting No Reservations; introspection and dark humor set the tone for extra photographs and videos that Bourdain shares from his life on the road. @NoReservations has just shy of 580,000 followers.
3) Jamie Oliver -- This best-selling British celebrity chef constantly communicates his progress with Food Revolution, shares news on food happenings around the world, and likes to share pictures with his fans via Instagram on his iPhone. @jamieoliver has amassed the highest following yet with over 1.5 million.
2) Gordon Ramsay -- Ramsay is one of the best known celebrity chefs in the business, and he'll use social media to fill in the gaps on shows like Hell's Kitchen, Kitchen Nightmares, and restaurant projects in the works. Fans never lack for quick recipes on the fly, either. @GordonRamsay01 has over 465,000 followers.
1) Andrew Zimmern -- Zimmern is highly active on both his Twitter and Facebook accounts, directly replying to many of his fans' questions and comments as they arise. As the host of Bizarre Foods, it's not unusual to see foods like ox tails and pig's feet show up alongside red velvet cake and corn pudding on his ongoing culinary adventures list. @AndrewZimmern has over 260,000 followers.
Source: Nation's Restaurant News