Wolfgang Puck Announces Launch Of Culinary Iced Coffees

Posted by on Oct 13

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wolfgang puck iced coffeeToday, celebrity chef Wolfgang Puck announced that he's adding another branch of retail products due to hit store shelves sometime this month: Wolfgang Puck Culinary Iced Coffees.

Puck's Iced Coffees will be competing in the same target market as, say, Starbucks Frappuccinos. The drinks come pre-made, bottled, and ready to drink.

However, those that favor earth-friendly cuisine may be more inclined to choose Puck's products over the mega-company alternative. Each variety of Wolfgang Puck Culinary Iced Coffees features certified organic ingredients from gourmet coffee farms in Ethiopia, Peru, Colombia, and Mexico. Additionally, all Iced Coffees are kosher and contain no more than 120 calories per bottle.

The product line will start with four varieties: Vanilla Fusion, Creme Caramel, Double Blend Mocha, and Cafe au Lait. Puck supported his choice of flavors by saying, “As with any good recipe, we tinkered with just the right ratio of milk, sugar and organic ingredients to create a well-balanced and refreshing coffee drink.”

Wolfgang Puck's company, Wolfgang Puck Worldwide Inc., is partnering with Woodway Beverage Partners LLC to market, manufacture, and distribute each beverage. Currently, the prices are listed at $2.39 per single bottle and $7.99 per pack of 4.

The product launch is set to start in southern California and Las Vegas, NV, near the end of October, and branch out across the nation by the end of 2009. Culinary Iced Coffees will be a common item in natural food grocery retailers, such as Whole Foods Market, as well as Wolfgang Puck Bistro airport locations.

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