Baskin Robbins To Retire Five Iconic Ice Cream Flavors

Say Goodbye To French Vanilla

Posted by on Jul 18

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We all know Baskin Robbins as 31 Flavors. But soon, the international franchise will be letting go of 5 well-known ice cream varieties.

Get ready to say goodbye to French Vanilla, Caramel Praline Cheesecake, Campfire S'mores, Apple Pie a La Mode, and Superfudge Truffle. A once-popular favorite, French Vanilla has been on the Baskin Robbins menu since 1945. But these five flavors will be going into the "deep freeze," as company execs call it.

Baskin Robbins Chief Brand Officer Srinivas Kumar says that "over the decades, we have retired some of our iconic flavors into our deep freeze -- like 'Miami Ice' from the 1980s and 'Beatlenut' in the 1960s -- but never before have five flavors gone into the deep freeze at one time."

Fortunately, mourning the loss of five iconic flavors may be short-lived -- because Baskin Robbins plans to introduce some brand new ice creams to celebrate today's "National Ice Cream Day," declared as the third Sunday every July (which happens to be Ice Cream Month). Additionally, this year Baskin Robbins will celebrate its 65th anniversary.

As of yesterday, there has been no word as to what the new Baskin Robbins flavors will be. But it's safe to say that ice cream lovers from across the nation will line up to try a sample. The U.S. is currently the number-one consumer of ice cream products, and the International Dairy Foods Association reports that $21 billion per year is generated in national ice cream sales.

Source: CNN

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