Celebrity Chef Marcus Samuelsson Creates New iPad App For Families

“Big Fork Little Fork” From Kraft Foods Helps Educate And Expand Palates

Posted by on Nov 5

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Celebrity chef, JBF award winner, and "Top Chef Masters" champion Marcus Samuelsson has partnered with Kraft Foods to bring a new iPad concept to the gadget's users:  an easygoing, instructional approach to family cooking called "Big Fork Little Fork."  The new app shows both parents and kids how easy it is to learn to cook, and instructs parents on creative ways to expand their child's palate.

Kraft originally wanted to use the app to help bring families together in the kitchen, yet the concept took off in several ingenuitive directions under Samuelsson's influence.

"We first created Big Fork Little Fork as a highly interactive and entertaining resource for parents to engage their families in cooking and eating together," said Julie Fleischer at Kraft Foods. "Chef Samuelsson brings a global sensibility to the app by sharing international flavors from his personal experience, helping to stretch kids' palates."

Recipes such as Yummy Roast Chicken, Easy Pleasing Meatloaf, Sweet Potato Mash, and Banana-OREO Lassi are part of Samuelsson's collection of 50 recipes prepared exclusively for the iPad. The categories span breakfast, lunch, dinner, snacks, and dessert, and there's even a special section for kids who are picky eaters. Additionally, the app includes a series of 10 helpful videos in which the chef illustrates how easy it is to involve kids in the kitchen.

Samuelsson is confident that his globally-inspired recipe collection found in "Big Fork Little Fork" will gently help families to broaden their tastes, and by doing so, adopt a healthier lifestyle.

"Drawing from personal experience, I know that introducing children to fresh cooking and global flavors at a young age can help broaden tastes and inspire a sincere appreciation for food and healthy eating," Samuelsson said.

Source:  PR Newswire

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