Chef Hubert Keller Unveils $5,000 Burger

Fleur Restaurant Opening In Las Vegas Includes Burger Made With Wagyu Kobe Beef, Black Truffles & Foie Gras

Posted by on Jan 8

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Known for his PBS series "Secrets of a Chef" as well as appearing as a finalist on the first season of "Top Chef Masters," Chef Hubert Keller has unveiled a new gourmet entree creation at his restaurant Fleur, located in the opulent city of Las Vegas at Mandalay Bay Hotel & Casino. The restaurant advertises a "fashionable epicurean experience" for its guests since its opening in mid-December 2010.

Dishes such as Skirt-Steak Chimichurri, Braised Thai Duck, Foie Gras Cappuccino, and Lobster Macaroni and Cheese appear on the new menu, showing off Chef Keller's propensity for featuring gourmet ingredients. However, one of the most attention-grabbing choices is the FleurBurger 5000, which, as can be guessed, comes with a whopping $5,000 price tag.

So, why so expensive?

Actually, half the cost has nothing to do with the burger itself. The FleurBurger automatically comes paired with a bottle of 1995 vintage Petrus, valued at $2,500, served in complimentary Ichendorf Brunello stemware imported from Italy (which adds another $75 to the overhead). The rest of the ingredients, while expensive, only contribute about $500 to the dish -- but that's still quite a lot when talking about a hamburger. The burger itself is made with rich Wagyu Kobe beef, then topped with foie gras, black truffles, and a secret sauce made from even more black truffles. This makes the entire dish's value at about $3,000.

Chef Keller admits the FleurBurger is more for generating press instead of being a best-selling menu item. He anticipates selling only 6 of the burgers during 2011.

Source:  The Wall Street Journal

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