Splenda Introduces Katie Brown As First Signature Chef

Posted by on Apr 5

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Katie Brown Splenda Sig ChefThis year, McNeil Nutritionals, LLC will be launching a brand new marketing campaign around their popular sugar-substitute brand  Splenda. The company announced today that TV entertainer Katie Brown will be Splenda's first ever Signature Chef for the campaign. She is the star of "Katie Brown Workshop" on the PBS network and travels nationwide hosting interactive workshops for fans to share her expertise in cooking, gardening, and family entertaining.

The new marketing plan puts Katie Brown in charge of creating delicious recipes that use the Splenda sweetener. Throughout the rest of this year, Brown will release fifteen new recipes that she has been working on, including desserts, side dishes, and local cuisine favorites.

Splenda executives are excited to partner with Katie because of her ability "to develop new savory and sweet recipes cooking with Splenda Sweetener Products," says Group Product Director Fred Tewell. "With heightened public awareness around health management and calorie intake, finding new and different ways for our consumers to improve their healthy-eating habits is more important to us than ever."

And Katie is just as pleased to be partnering with Splenda to accomplish these goals. "I love it in my morning tea and as a replacement for sugar in my favorite recipes. With everyone spending more time in their kitchens these days, now is the perfect time to sweeten the lives of Americans across the country by teaching them how tasty it can be to cook and bake without all the added calories of sugar."

Fans of calorie-conscious diets will soon be able to visit Splenda's website for Katie Brown's recipes, as well as seeing when Katie will be appearing in their area for sampling and promotional demonstrations.

Source: PR Newswire

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